Hyperautomation is a significant element of how Mediaflex-UMS was designed to be used. With its graphical UI-based workflow orchestration composer, Mediaflex-UMS provides businesses with the most efficient and accurate way of of managing all aspects of the content supply chain, including MAM and DAM, in one place. Mediaflex-UMS is configurable to provide automated workflow patterns as well as human interaction workflows. This means that scalability opportunities are endless as the orchestration engine can manage the decision-making tasks using dynamic metadata.

A key benefit of this is that business efficiency is improved as these tasks are processed at a greater speed alongside tasks being processed with human interaction, which significantly increases the volume of output the business can produce.