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Customer Demand Drives Three New US Hires for TMD

Strategic hires position digital asset management leader for customer support and growth

Aylesbury, UK – March 21, 2018 TMD, the leading provider of media asset management systems for digital and physical assets, has confirmed three new appointments to its US operation in response to their expanding North American business.

TMD welcomes Jennifer DeSimone to the US team. As a highly accomplished and seasoned industry professional, Jen will take on the role of Project Manager, working closely with some of TMD’s largest customers, including Discovery Communications. Jen brings a wealth of experience in broadcast software solutions for international television and broadcast organizations and joins TMD from JP Morgan Chase where she was VP Project Manager. Prior to that, she worked with leading broadcasters in New York such as ITN Networks and Univision and led the implementation of a media asset management system at the United Nations while working with Dalet.

Taking on the role of Business Analyst is Shayla Thompson. Shayla is a highly experienced leader throughout the entire software development lifecycle, specializing in data management, financial reporting, and support of sales operations. With more than 20 years of business and technical experience, she builds strong trusting relationships throughout IT organizations and across company lines to bring effective software solutions to reality. She joins TMD from CBS in New York, where she was in a similar role. Her focus will be on understanding customers’ business needs and how TMD’s highly customizable Mediaflex-UMS solutions can be tailored to meet each customers’ business requirements, to help achieve maximum operational efficiencies.

Mustafa Muhammed will join the expanding US Client Services team as a Project Engineer. He joins TMD from PBS station ThinkTV in Ohio where he worked as a Broadcast Engineer. Throughout his career, Mustafa has gained extensive expertise working on broadcast IT projects such as system upgrades as well as infrastructure design, configuration, integration and installations from the ground up.

“These new appointments are a direct response to our growing US business and our commitment to exceptional customer service to better serve our expanding client base in the broadcast, media, and archive sectors,” said Jo Sims, US General Manager, TMD.  “The need for scalable, agile, software-defined workflow solutions which Mediaflex-UMS delivers has never been greater. We are confident that the technical skill, industry knowledge, and professionalism of our new recruits will help serve our customers to reach and exceed their business objectives.”


About TMD

TMD is a leading provider of software products focused on delivering media and content management solutions to the global media, broadcast and archive sectors. The Mediaflex-Unified Media Services (UMS) platform provides a cloud-native, service-orientated architecture delivering media-aware, software-defined workflows supporting a wide range of media services, both from TMD’s own media service products and those of our partners. Mediaflex-UMS supports the management of both physical media, such as film and tape, as well as digital content. TMD’s flexible range of cost-effective packaged media service products for ingest, non-linear delivery, post production, DAM and archiving, are available individually or integrated into a Mediaflex-UMS platform for complete and scalable end-to-end workflow solutions. The browser interface has been designed to be easy to use, requiring little to no user training and can be used with all of TMD’s media services. Headquartered in Aylesbury UK, TMD’s global reach includes office locations in the USA, Malaysia and Australia. For additional information on TMD products and services, please visit

Head Office:

TMD Ltd.
Tower House
High Street
HP20 1SQ

UK Contact:             Mary Wyatt
Telephone:              +44 1296 745018