Creative and Post Production organisations and departments have traditionally been seen as separate 'islands' in the content management process. But in todays’ digital operations, the need to link and integrate them into the overall content life cycle and to manage the flow of content into and out of the creative processes has become a real business need.
Mediaflex-UMS (Unified Media Services) enables creative departments to operate in a flexible way whilst putting structure around the content management. It provides the ability to create software-defined file-based workflows and movements for the hi-res content required to satisfy the creative processes. Integrations with NLE systems such as Adobe Premier, Avid and Apple Final Cut Pro provide a comprehensive PAM (production asset management) environment to improve the efficiency of the creative process.