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Trends in the broadcast industry and how TMD is positioned for success

Tony Taylor

UPCOMING TRENDS IN THE BROADCAST INDUSTRY

The extreme rate of change that has occurred over the last 10 years in the broadcast industry makes trend predictions tricky.  If you look at where the industry was 10 years ago there was no real concept of content delivery to and consumption on IP connected devices. Today, we see a huge market where consumers are seeking out content across a wide range of both personal (sit forward) and group (sit back) devices.  

From a content and media asset management perspective this has meant a demand for significantly more efficient operations in preparing the content for distribution. A significant element of what is required today is the management of “packages” for delivery to Content Delivery Networks (CDN’s) and non-linear distribution platforms. 

TRENDS WE FORESEE DRIVING THE INDUSTRY OVER THE NEXT 2 YEARS:

To look at what the milestones will be in the next few years requires that we try and predict both consumer trends as well as technological advances, especially around format resolutions and viewing devices - something that is inherently difficult.  However within the next two years, we think the hype around the “cloud” will have subsided to leave a business model that utilises it in a hybrid manner. That is to say, instead of wholesale migration to cloud environments, which some data centre organisations are predicting, broadcast and media companies will use cloud storage and other services, such as transcode for both disaster recovery and overflow capacity. In addition the use of the cloud for post-production and editing, to site a few examples, will be used.  TMD are currently working on a project for a major global broadcaster for these very scenarios.

Other trends within the next two years are likely to be format based with higher resolutions and compression technologies with a continued trend towards IP based content delivery.  We still believe, however, that the traditional linear channels will continue to play a role within the overall broadcast landscape.

TRENDS OVER THE NEXT 5-10 YEARS:

Anyone trying to predict the milestones in technology and consumption would be looking at more of the same as the last five years. That is to say higher resolutions and more content delivery platforms onto more devices. If we look at it from the perspective of what broadcasters today would require it will be:

  • More convergence of IT based infrastructure: the potential for SDI to be replaced completely by IP based infrastructures within the broadcast chain
  • The increased use of orchestration and automation technologies for creating efficient workflow processes
  • More automated cataloguing of media content so that customers can find, retrieve and re-purpose content for increased revenues.

TMD has proven over the years that the Mediaflex platform has been able to expand and scale to support all of the industry trends over the last 15 years. The SOA architecture designed into the system in 1999, (prior to a time when SOA was actually a concept), has proven to be highly scalable and extensible. In addition our concept of putting the customer in control of their systems by providing tools to manage and modify the system without the need to engage with development specialists, specifically around workflow design and report management, has ensured that our customers can act quickly when business needs change.     

HOW TMD IS POSITIONED TO ADDRESS FUTURE TRENDS:

We were visionary in developing the Mediaflex™ platform, specifically the workflow engine, to ensure that content can be prepared in multiple formats in a highly efficient, orchestrated and automated manner, utilising packages that contain all of the elements required.

Our commitment is to continually create a business-orientated product suite that ensures the customer are in control of their system. More work will continue to be done in making the web user interface capable of being customised by user organisations. The differentiator that Mediaflex has, and will continue to have, is in the workflow management and customisable metadata model to support the evolving demands of the broadcast, media and audiovisual archive industries around the world.

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